Why you need an email list for your online business
So, you’ve started your online business, huh? Congrats .But listen up, there’s one thing you need to get rockin’ and rollin’: an email list. “Wait, what?”
Yeah, trust me, it’s the real deal when it comes to growing your online empire.
I’m going to go into why you need an email list for your online biz, like, yesterday.
Your email list is like your business BFF. Seriously, it’s the gift that keeps on giving.
Now, I know what you’re thinking: “But I already have social media, and I’m getting tons of followers!”
Well, that’s all fine, but the truth is, you can’t always rely on social media platforms. One day they’re hot, the next they’re not.
(Remember MySpace? Yeah, me neither.)
But email, my friends, is here to stay.
So, let’s get down to business, shall we? Here are the top reasons why you absolutely, positively need an email list for your online biz.
You own your list, baby!
Yep, you heard it. When you have an email list, you own your audience. It’s like having a private club, and you’re the bouncer. Nobody can take it away from you.
You’re at the mercy of algorithms and platform changes on social media. One day, you might be basking in the glow of thousands of followers; the next, you’re a digital ghost. But with an email list, you control the conversation. Your emails go straight to your subscribers’ inboxes; they’ll see them whenever they feel like it. It’s like a virtual hug from you.
It’s all about that ROI
You know what’s super cool? Making money. And guess what? Email marketing has a crazy-good return on investment (ROI). According to some smarty-pants researchers, the average ROI for email marketing is a whopping $42 for every $1 spent! That’s like turning water into wine, my friends.
So, if you’re looking for a marketing strategy that packs a serious punch without breaking the bank, email is where it’s at. Ka-ching!
Personalization? Yes, please!
Your email list is like a box of chocolates – you never know what you’re gonna get. Okay, that’s not entirely true, but hear me out. Email lets you personalize your messages based on your subscribers’ interests, behaviors, and even their names.
(Pro tip: Everyone loves seeing their name in an email. It’s like magic.)
This means you can send laser-focused content to different segments of your list, making them feel extra special and more likely to engage with your brand.
After all, who doesn’t want to feel like they’re part of an exclusive club? Ps : Convertkit rocks at this feature. Convertkit really takes segmentation game to a new level.
Nurture those relationships, baby!
As the wise philosopher Rihanna, once said, “We found love in a hopeless place.” That’s kind of like your email list. (Okay, not really, but bear with me.) Your email list is the perfect place to nurture relationships with your audience.
You can share your latest blog posts, offer sneak peeks of upcoming products, or send some friendly banter to keep them entertained.
By building these relationships, your subscribers will become loyal customers genuinely invested in your brand. It’s like the ultimate online love story. swoon
Cha-ching! Affiliate marketing goodness
Oh, did someone say passive income? Because that’s music to my ears. You see, your email list is a goldmine for affiliate marketing opportunities.
By promoting relevant products or services that you genuinely believe in, you can rake in some serious dough while helping your subscribers at the same time. Win-win!
Now, you don’t want to become that annoying person who’s constantly pushing products in every email. No one likes that. But when done right, affiliate marketing can add a lot of value to your audience and your wallet.
You can test the waters before taking the plunge
Got a new product idea or content that you’re unsure of? No worries, your email list has got your back!
You can use it as a testing ground to gauge the interest and gather feedback from your subscribers. This way, you’ll know if you’ve got a winner on your hands or if it’s back to the drawing board.
Remember, honest feedback from real people is priceless, and it’s even better when it comes from those who already trust and love your brand. Your email list is like your own personal focus group – use it wisely!
Skyrocket your website traffic
Ready for your website to hit the big leagues? Your email list can help you get there. By sending out regular newsletters with links to your latest blog posts or special offers, you’ll drive subscribers back to your website.
…And guess what?
That’s gonna boost your site’s traffic like nobody’s business.
Plus, the more people visit your website, the more likely they are to share your content with their own networks.
And that, my friend, is how you get the ball rolling on the ever-elusive “viral” content.
Exciting, right?
Stay top-of-mind with your peeps
We’re all busy bees, and it’s easy for your brand to get lost in the noise.
That’s where your email list comes in handy. By sending out regular emails, you’re staying front and center in your subscribers’ inboxes, making sure they remember your name.
Now, you don’t want to be spammy, but a friendly “Hey, remember us?” every now and then can work wonders for keeping your brand on their radar.
Get those all-important conversions.
At the end of the day, you’re in business to make money, right? And your email list is a secret weapon when it comes to converting subscribers into customers.
By sending targeted promotions and special offers, you can entice your audience to take action and open their wallets.
Plus, research shows that email marketing has a conversion rate that’s, like, way higher than social media. We’re talking up to 40 times higher, folks.
So if you’re looking to boost those sales numbers, your email list is where it’s at.
Keep things fresh with re-engagement campaigns
It’s a bummer when subscribers go radio silent, but it happens.
Luckily, your email list gives you the perfect opportunity to reach out and win back those lost souls.
You can send re-engagement campaigns to remind them why they fell in love with your brand in the first place, and maybe even throw in a sweet incentive to sweeten the deal.
Now I’ve been in the email marketing game for a while now and i have used and tried different email marketing platforms and tools, from MailChimp to GetResponse.
I gotta say, the ones that stands out for me are convertkit and flodesk.
If you’re serious about growing your online biz, you’re gonna wanna check those babies out.
What makes ConvertKit so rad, you ask? Well, for starters, it’s ridiculously user-friendly. Even if you’re a total tech newbie, you’ll be creating stunning email campaigns in no time. Pinky promise!
But wait, there’s more! ConvertKit is packed with insanely powerful features, like automation and segmentation.
This means you can tailor your emails to different groups of subscribers, making them feel all warm and fuzzy inside.
Plus, with ConvertKit’s top-notch deliverability, your emails are more likely to land right in their inboxes, not lost in the dreaded spam folder. Cha-ching!
Now, let’s give a big, warm welcome to our other email marketing hero, Flodesk. This platform is like the new kid on the block, but oh boy, has it made a splash.
First of all, Flodesk’s design templates are gorgeous.
Seriously, they’ll make your emails look so good, your subscribers will think you hired a pro designer.
But the awesomeness doesn’t stop there, folks!
Flodesk also offers some super handy integrations, like connecting with your fave e-commerce platform or social media scheduler. Talk about saving time and streamlining your work!
And guess what? Both ConvertKit and Flodesk offer fantastic customer support.
So if you ever hit a snag (hey, it happens to the best of us), you can rest easy knowing help is just a click away.
Now, I know what you’re thinking: “But which one should I choose?” Well, that depends on your unique biz needs and preferences.
If you’re all about those advanced features and crave that granular control, ConvertKit might be your jam.
On the other hand, if you’re a sucker for stunning design and crave simplicity, Flodesk could be the one for you.
In the end, you really can’t go wrong with either of these email marketing superstars. So why not give ’em both a whirl, and see which one floats your boat?
You can sign up for a free trial of ConvertKit here, and score a sweet discount on your first month with Flodesk here. Go on, take these email marketing platforms for a spin, and watch your online business skyrocket
To Wrap Up
it’s time to wrap up on why you absolutely, positively, no-doubt-about-it need an email list for your online business.
so let’s circle back and recap the highlights, shall we?
- First off, let’s not forget that an email list gives you a direct line to your audience’s inboxes, and that’s pretty darn special.
It’s like having VIP access to their personal space, where you can strike up a conversation and show them you’re the real deal. Talk about building trust and creating a sense of community, eh?
And then there’s the fact that email marketing puts you in the driver’s seat when it comes to your message.
No more worrying about algorithm changes that send your posts into oblivion; with email, you control the narrative, and you can make sure your subscribers are in the know about your latest and greatest.
… High fives all around!
But wait, there’s more!
Your email list is an opportunity, opening the door for some sweet, sweet affiliate marketing income.
Remember, though, the key is to be genuine and not pushy, because nobody wants to feel like they’re being sold to 24/7.
Keep it real, and watch the cha-ching roll in.
Plus, let’s not overlook the value of your email list as a testing ground. Got a new idea or product that you’re not sure about? Run it by your loyal subscribers, and let them give you the lowdown on whether it’s a winner or a flop.
It’s like having your own personal focus group at your fingertips – how cool is that?
Now, i didn’t forget the traffic-boosting power of your email list.
We all want more eyeballs on our websites, and by sending out regular newsletters and updates, you’ll be driving your subscribers right where you want them.
More traffic equals more growth opportunities, and who doesn’t want that?
On top of everything else, your email list helps you stay on your audience’s radar and keeps you top-of-mind. You don’t want to be spammy, but a friendly little reminder every now and then can go a long way in keeping your brand front and center.
Of course, let’s not forget the all-important conversion factor. Your email list is a goldmine when it comes to turning subscribers into customers. With targeted promotions and offers, you can entice your audience to open their wallets and make those sales happen.
And last, but certainly not least, your email list can help you breathe new life into disengaged subscribers with re-engagement campaigns.
Win them back by reminding them why they fell in love with your brand in the first place, and maybe throw in a little incentive to sweeten the deal.
So, to sum it all up, an email list is an absolute must for your online business.
It’s like the Swiss Army knife of marketing tools, offering you countless benefits and opportunities to connect, engage, and grow your biz.
